Posts Tagged Yuvaraj

IPL franchisees’ need to check their ego to maintain sanctity of cricket

The BCCI conceptualized the IPL, brought in big bucks, mega deals and high profile ego centric franchisees who were given a free hand to run cricket with proper checks and balances. The cracks are now developing and unless the BCCI nips the problem in the bud, the future of the IPL seems in danger.

I guess too much importance was given to entertainment & celebrity franchisees and this put cricket & its magnificent players on the back burner. This in my personal opinion was a catastrophic mistake as it belittled the cricketers & the core fan base. The BCCI claimed that it was the domestic Indian talent that would be the biggest benefactor of the IPL, but their actions and communication highlighted big-bucks, star player assortments and over enthusiastic franchisees, who were made to feel as the new messiahs of Indian cricket.

How else could you explain the fact that at the half way stage Shahrukh Khan under the after effects of his Chak-de image emerged as the poster boy of the IPL? The significance of the blunder was evident in the fact that the IPL was inclusive of cricket icons like Tendulkar, Ganguly, Dhoni & Dravid.

In their over zealous enthusiasm; the franchisees under their ill advice of their entertainment brief started destroying the sanctity of the game by trespassing dressing rooms  etiquettes, player dugouts and probably team compositions ( how else can one explain packing off domestic players as a cost cutting measure).

I guess the biggest culprit in this whole avoidable episode has been the BCCI as patrons of the game and principle employers of the Indian cricketers they should have imparted their experience of running a sporting product to their enthusiastic franchisee rather than giving them a free hand with running of operations, especially handling players and cricket related issues.

It’s time the BCCI steps in and briefs the franchisees on the do’s & Don’ts:

  1. Stay away from cricketing issues: The winning and loosing of a side is beyond the preview of the franchisee’. The franchisee should only concentrate on promoting the regional identification of the team, stadium audience & endorsement and merchandise deals. I guess they should feel privileged in handling a product which enjoys unparallel brand equity; irrespective of the results of their performance, a Tendulkar , Ganguly , Dravid or Yuvaraj will guarantee you publicity and eyeballs. Winning or loosing is a part of the game and it’s only the egos of pompous franchisees’ like Dr Mallya that has instigated him to make unwarranted statements against some of the biggest names in the sport.
  2. Maintain sanctity: Shahrukh Khan as the self proclaimed ambassador of entertainment with the Kolkata knight riders has been seen crossing the line very often, smoking in the stadium, trespassing team meetings, crossing the boundary line; this Mr. Khan is just not cricket.    It was just a matter of time before those associated with cricket would take notice of this blatant trespass and have rightly cautioned him.

I guess the best answer Shahrukh got was in Mumbai when his act of upstaging the biggest icon of world cricket “Sachin Tendulkar” was met with a vociferous booing from the traditionally rich, cricket fanatic Mumbai public. I guess this is the best reminder to the Chak de star that his reel image of the hockey icon should be restricted to the 70-mm screen and he should take the back seat and let the likes of Ganguly and Dhinda remain in the forefront of the Knight-Ridder campaign.

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