Posts Tagged Shahrukh khan

SRK packed off from the Cricket arena. IPL franchisees’ Deccan , & Royals- selling stake

It is lot of restructuring at BCCI. Ever since the ICC pushed for an early resolution with ICL and the Essel groups’ response to failed negotiations with strong legal actions have caused a lot of concern for the BCCI. The IPL cash-cow too has left a lot of loop holes in the second season. The announced deal and revised hike by IPl broadcaster Sony; is not all black and white. According to sources it seems that Sony will not part with cash and some parts of the revised hike, is in format of barter to the IPL & its franchisees- in terms of free air time for promotion. Tickets are being sold at a low rate of only about Rs 100. Even this low rate is not educing full houses and false propaganda of sell-out matches have become part of the IPL fictional folklore. This has left the franchisees with lot of heartburn; the central revenue (largely coming from the Bradcaster fee) may not see a hike in actual cash-flow as is being proclaimed by IPL officials. Gate receipts are a long foregone history making the red on franchisee balance-sheet’s far more prominent and dark.
SRK ill- advised to drop his city loyalty base and reposition his team into a pan global identity has met with dust. Latest reports that the Bollywood Badshah is on his way out of the IPL circus, further compounded by his teams’ disastrous cricket performance. Despite better cricket performances Rajashtan Royals & Kings 11 Punjab are financially bleeding and are looking for stake holders to keep the ship floating. The only way IPL franchisees’ can be bailed out is in form of additional central revenue from IPL. However that seems a distant reality with Sony officials admitting that offering additional broadcast fees was a mistake, especially after learning that the competitive suitors NDTV & ESPN were never serious about paying the revised rates demanded by the IPL body. Sony now has offered the IPL and its franchisee a strict part payment in barter (free air time for promotion) that results in lack on additional cash revenue from the central revenue system offered by IPL to its franchisees.

The BCCI changing its ICL stance largely lies on the fact that –an aggressive Essel group is going on the offensive. Sources at Essel, state that time for negotiations are over & they are looking at legal suits being filed both in India & internationally. Its strong legal ground means that BCCI has to try to break the ICL player pool by offering them the IPL and domestic cricket carrot. However, most ICL domestic talents are skeptical about the BCCI offer. Reason being, most are being paid about 30 lakhs plus by the ICL – returning to BCCI hardly guarantees them a place in the Ranji sides or IPL teams. A ranji player would pocket 20 lakhs in a financial year and no player wants a dip in his income. Secondly except for a few players like Rohan Gavaskar, none of the players are certain of a place in the Ranji or IPL Squads. The total number of ICL players from the domestic stable is about 80. SO no more than 10% are assured of an IPL or Ranji place! The only way they can be accommodated in the IPL is by addition in number of IPL teams; strongly objected by existing IPL franchisees as that reduces their share of the pie in regards of the central revenue. The ICL players are also aware of the treatment meted out to Md kaif, Vidhyut Shivramakrisnan, Sanjay Bangar , Akash Chopra et al by the IPL franchisees- making the transition from ICL to IPL a very risky financial proposition. The international guys like Shane Bond are drawing salaries to the tune of $ 8,00,000 ( 4 crores) from the ICL so they would not make the shift unless IPL offers the same amount. Post the Peterson & Flintoff debacle it seems IPL franchisees would not loosen their purse strings easily ;having burnt their fingers with expensive propositions. Therefore it may not seem as easy for the BCCI to break the ICL player pool ; justified that no single individual ICL player has been mentioned other than Sandeep Patil, who according to sources did not fair well in the ICL called – Sports performance evaluation. His side Mumbai Champs always figured last in the ICL tournaments and major restructuring was on the cards as far as that team was concerned.

These look interesting times for the BCCI president Shashank Manohar. His dislike for Lalit Modi is well documented by his absence at both the first and second seasons of IPL. His boss and mentor Sharad Pawar too has distanced himself from Lalit Modi in season-2. Srinivasan, Rajeev Shukla and Niranjan Shah ( BCCI powerbrokers) are fence sitters and waiting for the election results. Rumors are also afloat that if the congress returns to power Lalit Modi’s stint in Indian cricket would be history.
If the ICL issue was not enough then the BCCI also has to content with the APL ( American Premiere League). The BCCI wants to monopolize the game but an over priced IPL has broadcasters and prospective sponsors looking at private leagues like the ICL & upcoming APL as a more value for money proposition. These are interesting times in cricket Will the monopoly of BCCI continue or will it have to share space with ICL & APL? It’s an answer that only time will tell.

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The Enigma of Shahrukh Khan in the world of cricket

When the biggest brand of Indian cinema (Bollywood) announced his alliance with the world of cricket by picking up the franchisee of the Kolkata IPL team, it was supposed to be the next best thing to happen to cricket since it won the T20 world cup.

The star to his credit brought in some fresh but amateur enthusiasm into Indian cricket viewing as a franchisee- entrepreneur.

Making a strange bed fellow with the incorrigible honchos of the BCCI, his contribution to the Hype, hoopla and tamasha of the IPL has been unparallel and is probably the single most influential factor in making the IPL the biggest reality show in the country.

The media portrayed him as the best thing to happen to Indian cricket almost portraying him as the sports messiah, an image he earned with his brilliant performance as the hockey coach in chak-de.

I guess Shahrukh Khan; otherwise an astute media personality took his reel-image far too seriously and fell into the trap of taking his reel-role into the real world of professional cricket. He almost over shadowed some of the biggest cricketing names on their turf and that is what has led to his downfall in the world of cricket. This was a fundamental error because if you are associated with Indian cricket then never side line its heroes.

Bollywood may be big and happening and you may be the king but it can never replace Indian cricket as the biggest national pastime, this is best exemplified by what happened to pachvi pass when it was pitted against Indian cricket.

I guess Shahrukh needs to learn fast that cricket is serious business for its consumers (the general public following the sport). They will dance, sing and make merry with you but will not allow any franchisee to touch the sanctity of the sport so dear to them.

The BCCI is the biggest culprit it should have briefed its franchisee’ about the dynamics of cricket and the process of handling cricketers. Small things like dressing room access, opinions and suggestions in regards of cricket related decisions should have been clarified at the beginning of the tournament.

The present Fiasco where the king of Bollywood has been conspicuous by his absence when the chips are down for his team & also bringing his ego ( after all he must be used to his demi god status in his own industry) as a major distraction to his already dented side, don’t read good signs for him as a sports entrepreneur.

I guess it’s a lesson for Khan to understand the working of the BCCI jokers.

His own statement of being an anti-establishment guy means a lot of friction for the future as the BCCI deals with its own players and consumers as an autocrat would with his countrymen during the medieval times.

Any one who has followed Indian cricket for long will know the flip –flop attitude of the BCCI.  their crack down on the players after the2007 world cup fiasco and then taking a u-turn in announcing the commercial IPL shows their lack of consistency and unsporting attitude of leaving a player/ franchisee high & dry when he needs their support the most.

My advice to Khan, take a leaf out of some of the American league owners or the EPL league owners especially in dealing with   players or officials and also the general public.

IN the final analysis the next time you step in a cricket stadium behave like an entrepreneur rather than a rock star or an entertainer and things will fall in place. Secondly in true heroism & your self proclaimed anti-establishment attitude lock the horns with the bulls of the BCCI, hopefully that will help you contribute to Indian cricket.

I think what Shahrukh needs to do is garner support from players like Saurav, Sachin, Dhoni ,Yuvaraj and company to restore the supremacy of cricketers who are the major attraction for the consumers of the sport and show the officials their right place , that would be the chak-de effect cricket needs from Mr. Anti – establishment .

After all isn’t it a shame that the most powerful cricket nation does not have a player union to counteract an autocratic board infamous for pulling off its support when needed the most??????????

 

 

 

 

 

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IPL franchisees’ need to check their ego to maintain sanctity of cricket

The BCCI conceptualized the IPL, brought in big bucks, mega deals and high profile ego centric franchisees who were given a free hand to run cricket with proper checks and balances. The cracks are now developing and unless the BCCI nips the problem in the bud, the future of the IPL seems in danger.

I guess too much importance was given to entertainment & celebrity franchisees and this put cricket & its magnificent players on the back burner. This in my personal opinion was a catastrophic mistake as it belittled the cricketers & the core fan base. The BCCI claimed that it was the domestic Indian talent that would be the biggest benefactor of the IPL, but their actions and communication highlighted big-bucks, star player assortments and over enthusiastic franchisees, who were made to feel as the new messiahs of Indian cricket.

How else could you explain the fact that at the half way stage Shahrukh Khan under the after effects of his Chak-de image emerged as the poster boy of the IPL? The significance of the blunder was evident in the fact that the IPL was inclusive of cricket icons like Tendulkar, Ganguly, Dhoni & Dravid.

In their over zealous enthusiasm; the franchisees under their ill advice of their entertainment brief started destroying the sanctity of the game by trespassing dressing rooms  etiquettes, player dugouts and probably team compositions ( how else can one explain packing off domestic players as a cost cutting measure).

I guess the biggest culprit in this whole avoidable episode has been the BCCI as patrons of the game and principle employers of the Indian cricketers they should have imparted their experience of running a sporting product to their enthusiastic franchisee rather than giving them a free hand with running of operations, especially handling players and cricket related issues.

It’s time the BCCI steps in and briefs the franchisees on the do’s & Don’ts:

  1. Stay away from cricketing issues: The winning and loosing of a side is beyond the preview of the franchisee’. The franchisee should only concentrate on promoting the regional identification of the team, stadium audience & endorsement and merchandise deals. I guess they should feel privileged in handling a product which enjoys unparallel brand equity; irrespective of the results of their performance, a Tendulkar , Ganguly , Dravid or Yuvaraj will guarantee you publicity and eyeballs. Winning or loosing is a part of the game and it’s only the egos of pompous franchisees’ like Dr Mallya that has instigated him to make unwarranted statements against some of the biggest names in the sport.
  2. Maintain sanctity: Shahrukh Khan as the self proclaimed ambassador of entertainment with the Kolkata knight riders has been seen crossing the line very often, smoking in the stadium, trespassing team meetings, crossing the boundary line; this Mr. Khan is just not cricket.    It was just a matter of time before those associated with cricket would take notice of this blatant trespass and have rightly cautioned him.

I guess the best answer Shahrukh got was in Mumbai when his act of upstaging the biggest icon of world cricket “Sachin Tendulkar” was met with a vociferous booing from the traditionally rich, cricket fanatic Mumbai public. I guess this is the best reminder to the Chak de star that his reel image of the hockey icon should be restricted to the 70-mm screen and he should take the back seat and let the likes of Ganguly and Dhinda remain in the forefront of the Knight-Ridder campaign.

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BCCI needs to bring out the whip on erring franchisees

The Indian premiere league considered to be a revolutionary concept needs to draw the line before the term revolutionary reads imperialistic concept.

The BCCI should have been careful when they were outsourcing its league & more importantly players (assets) to organizations or individuals who have had little or no experience of managing sportsmen or sports products.

The inexperience is showing when some franchisees in their enthusiasm & deep pocket arrogance have crossed their brief while dealing with the players (especially domestic players) & are feeling the pressure of dealing with the unpredictability factor associated with a sporting product.

The IPL commissioner will have to maintain the dignity of his esteemed chair and will hopefully address the issue and take the erring franchisees to task. Already there are questions on his impartiality and autonomy as the commissioner of the league; arising from the fact that he is closely associated with at least 4 of the 8 franchisees. It is time Lalit Modi proves his credentials and restores the sanctity of the league. After all it is easy to punish a cricketer in Harbhajan or a umpire in Ameen Sahiba, but no action is taken against Farookh Engineer and franchisees who have got away with murder.

Issues the IPL commissioner should take to set the BCCI’ priority right:

The BCCI needs to get it across that as a non profit organization entertainment is not its priority and that cricket and development of its domestic talent is the priority with the IPL

  1. How could the Punjab franchisee ( Preity Zinta ) dare to ask the domestic players to leave the hotel to accommodate her page 3 friends. The Issue was widely reported in the media, but the IPL failed to take any action.
  1. The same Preity Zinta & her co owners decided to get into cost saving measures by axing some of the domestic players to trim the team size and save money. This is completely not acceptable & if the franchisee doesn’t see the long term vision of developing local talent then they have no business of running the franchisee.
  1. Now a similar strategy is being adopted by the Kolkata franchisee run by the chak de messiah, Shahrukh Khan. The latest report says that players including Indian pacer Randeb Bose . Who will claim responsibly for this insulting setback faced by these young domestic talents? (http://www.rediff.com/cricket/2008/may/13kolkata.htm)
  1. Vijay Mallaya is now questioning the cricketing wisdom of one of India’s modern cricket great in Rahul Dravid. Does Mr Mallya in his enthusiasm & influence of his friend circle overdosed with RC; have an idea of the contribution of one of India’s & more importantly Banaglore’s cricketing great ?

(http://www.prempanicker.com/index.php?/site/comments/senior_moments_in_the_ipl/)

Entertainment and hire & fire policy are not business practices associated with sports administration and that is a lesson that the inexperienced franchisees’ need to learn fast. Hopefully they understand Human resource management another management jargon and hopefully they put that into practice , because after all their millions come because of the great game of cricket & the men who play it at the highest level.

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