IPL brand extension can reinvigorate Ranji trophy into a competitive domestic league!


Cricket Leagues of India

Most cricket followers may have followed the recently concluded Ranji trophy final, like me on twitter! Though the tournament registers a great brand call with anyone remotely following Indian cricket, participation as a live viewer (broadcast or on-ground) may be bare minimal!

The 2014-15 season which featured a final between, Tamil Nadu & Karnataka had negligible viewer participation on ground or on-air! This season’s final, also coincided with the on going world cup and that as always, works detrimental in garnering viewership, in what I consider as an extra ordinary situation emerging every four years!

However what ails the Ranji trophy popularity, is the transformation of the competition over the years, from a competitive first class tournament into a development league for upcoming players.! The singular reason for this is   a long international cricket calendar, where national stars hardly participate in a ranji fixture. A comparative analysis of number of…

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