Archive for March, 2012

Time opportune for BCCI to Introduce Tendulkar’s 4th cricket format.

The buzz around the media rights for the BCCI rights is again making the rounds! New players have emerged with possibly Zee group coming back into the official fray and Sony all set to launch its new sports channel. One area of concern for the BCCI must be the fact that past broadcasters have been losing money on its steeply priced property and a correction in valuations is a distinct reality it might face.

At the same time, it is logical to expect that due to competition the property price may not see a correction! However as a prospective broadcaster; would one want to bleed and pay the steep price just to be in the reckoning or would one want to explore BCCI properties beyond just the international fixtures, especially the domestic Indian cricket tourneys to monetize the property further.

If I was the prospective broadcaster I would like to sit with the BCCI officials, analyze all their domestic properties beyond the international fixtures and repackage and introduce new tournaments to generate revenues beyond international cricket to make my bid an economically viable bid.

One such tournament that can be introduced is the “TENDULKAR CUP”. In an interesting interview with Boria Majumdar of times now, just after the 2011 World cup victory Sachin, had stated that due to the dew conditions prevailing in the sub continent, matches were decided on basis of the toss giving an unfair advantage to sides batting second. He stated that he would like to introduce the 25 over two innings format in the ODI format to make matches more exciting and equitable for both sides. A proposal was also sent to the ICC, which in all fairness snubbed the proposal!

Time is opportune, with new broadcast rights and languishing state of Indian domestic cricket, to introduce Tendulkar’s proposed format in India. If fans remember the T20 format originated in England to revamp and create interest in the county circuit.  BCCI, faces a similar objective for uplifting interest in  its domestic cricket structure. A tournament named after the great Sachin Tendulkar, involving a public -private partnership model ( aka IPL franchisees) needs to be started. This tournament would act as a bonus for the new prospective broadcaster as an added revenue stream to supplement his revenues from Indian international fixtures at home!

Details to follow in subsequent posts…………. As always welcome your suggestions, feedback et al to take this discussion forward!

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